The App is a virtual version of the project "Italian Luxury in The world", an airplane/showroom dedicated to made in Italy. The interior of the plane will be used to showcase products, and to detail the history and current information about the individual companies through cutting-edge multimedia tools and special presentations during the stopover at each airport. The plane will carry out a world tour of the major airports in the twelve countries identified as the main international markets for the luxury and high-end sectors. On board the plane there will also be twelve works of art created by up-and-coming Italian artists, to represent Italian culture. At the end of the tour, these works will be auctioned off, and the money raised will be donated to charity.